Month: October 2022

Want More Sales? Tell Better Stories!

STORY = information, knowledge, context and emotion When facts are so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with…

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The Imaginary Competitor

I love to ride my bike. Cycling has been shown to increase cardio fitness, improve strength and flexibility, lower stress levels, and it’s fun! And yes, I probably appear to some as if I fancy myself winning a stage in…

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Don’t Waste Big Selling Moments With Boring Small Talk

When the average American adult is subject to between 6,000 and 10,000 marketing messages every single day we can safely say it is an incredibly cluttered, crowded, chaotic world we live in. If we want to cut through that clutter,…

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