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Real Artists Ship. Those three words in a recent New York Times piece on A.I., and specifically A.I. programming, caught my eye. Apparently, it’s an old programming axiom, and ties back to Steve Jobs, who famously believed that finishing and…

I have been thinking a lot about finishing my 3 Second Selling book recently. It’s been years in the making! Unfortunately. You see, I am very good at starting things. Ideas come easily to me. Concepts, frameworks, outlines, titles, opening…

I think about success a lot. Probably more than I should. Not in a shallow, scoreboard-type, way, but in a deeply human one. Am I doing enough? Am I on the right track? Am I ahead… or behind? And perhaps…

As the calendar turns and our social media feeds fill with goal lists, vision boards, and bold declarations, I want to pause on a quieter idea, one that matters far more than any resolution you’ll write. I recently heard an…

If you’ve ever wondered why some messages land instantly and others vanish without a trace, here’s the uncomfortable truth: We don’t live in a marketplace of ideas anymore. We live in a marketplace of attention. And in that marketplace, attention…

Introduction In an era where consumers have more options, louder voices, and faster access to alternatives than ever before, listening is no longer a “nice to have” skill for brands—it’s a business survival strategy. But listening in the marketing context…

I was recently talking about the years I spent as an entertainment reporter with an acquaintance of mine who happens to run an executive search firm. He asked me who my favorite interview subject was, and when I told him…

There is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, not them (your prospect or customer), because you’re the hero of your own story, and because you don’t demonstrate value.…