Month: April 2023

Being The Baker Who Finds Romance In A Loaf Of Bread

I was recently talking about the years I spent as an entertainment reporter with an acquaintance of mine who happens to run an executive search firm. He asked me who my favorite interview subject was, and when I told him…

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Why Your Marketing Isn’t Relevant – And How To Fix It

There is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, not them (your prospect or customer), because you’re the hero of your own story, and because you don’t demonstrate value.…

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