Marketing

You Can’t Reason Your Way To A Sale

Do you want the good news first, or the bad? The good news is, it has never been easier to reach large numbers of people. The bad news? It has never been more difficult to actually connect with them. And…

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We Are the Best!

Don’t “We, We” All Over Your Content and Customers

Does your typical sales and marketing messaging sound something like this? “We offer cutting edge technology.” “We feature best in class service and support.” “We have the best people.” “We are the market leaders. “We are the fastest.” “We are…

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Computer Laptop and Mobile Phone on a Wood Office Desk

Words Create (Y)Our World

Words bear enormous power. They have the capacity to build up or break down. To persuade or dissuade. Connect or disconnect. Words can form wonderful pathways of understanding in our souls, giving us the capacity to change. They can open…

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