Content Marketing
Real Artists Ship. Those three words in a recent New York Times piece on A.I., and specifically A.I. programming, caught my eye. Apparently, it’s an old programming axiom, and ties back to Steve Jobs, who famously believed that finishing and…
If you’ve ever wondered why some messages land instantly and others vanish without a trace, here’s the uncomfortable truth: We don’t live in a marketplace of ideas anymore. We live in a marketplace of attention. And in that marketplace, attention…
Do you want the good news first, or the bad? The good news is, it has never been easier to reach large numbers of people. The bad news? It has never been more difficult to actually connect with them. And…
Does your typical sales and marketing messaging sound something like this? “We offer cutting edge technology.” “We feature best in class service and support.” “We have the best people.” “We are the market leaders. “We are the fastest.” “We are…
Words bear enormous power. They have the capacity to build up or break down. To persuade or dissuade. Connect or disconnect. Words can form wonderful pathways of understanding in our souls, giving us the capacity to change. They can open…