Sales and Marketing

The value of taking yourself – and others – off autopilot

The day I interviewed Tom Hanks for the hit film Forrest Gump he did 64 back-to-back, five-minute television interviews at the Four Seasons Hotel in Beverly Hills. Although I was fortunate enough to be in the first group of 10,…

Read More

Want More Sales? Tell Better Stories!

STORY = information, knowledge, context and emotion When facts are so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with…

Read More

The Imaginary Competitor

I love to ride my bike. Cycling has been shown to increase cardio fitness, improve strength and flexibility, lower stress levels, and it’s fun! And yes, I probably appear to some as if I fancy myself winning a stage in…

Read More

Don’t Waste Big Selling Moments With Boring Small Talk

When the average American adult is subject to between 6,000 and 10,000 marketing messages every single day we can safely say it is an incredibly cluttered, crowded, chaotic world we live in. If we want to cut through that clutter,…

Read More

You Can’t Reason Your Way To A Sale

Do you want the good news first, or the bad? The good news is, it has never been easier to reach large numbers of people. The bad news? It has never been more difficult to actually connect with them. And…

Read More
We Are the Best!

Don’t “We, We” All Over Your Content and Customers

Does your typical sales and marketing messaging sound something like this? “We offer cutting edge technology.” “We feature best in class service and support.” “We have the best people.” “We are the market leaders. “We are the fastest.” “We are…

Read More
Computer Laptop and Mobile Phone on a Wood Office Desk

Words Create (Y)Our World

Words bear enormous power. They have the capacity to build up or break down. To persuade or dissuade. Connect or disconnect. Words can form wonderful pathways of understanding in our souls, giving us the capacity to change. They can open…

Read More