Sales and Marketing
Your 15-page slide deck isn’t closing deals; it’s putting your prospects into a mental coma. If you’re still leading with technical jargon, you’re…
Let’s cut the crap. That expensive corporate workshop you just paid for was a waste of money. Your sales team isn’t closing more deals; they’re…
Gallup found that a shocking 87% of employees don’t believe their leadership communicates effectively. That’s nearly nine out of ten people on your…
I think about success a lot. Probably more than I should. Not in a shallow, scoreboard-type, way, but in a deeply human one. Am I doing enough? Am I on the right track? Am I ahead… or behind? And perhaps…
As the calendar turns and our social media feeds fill with goal lists, vision boards, and bold declarations, I want to pause on a quieter idea, one that matters far more than any resolution you’ll write. I recently heard an…
Introduction In an era where consumers have more options, louder voices, and faster access to alternatives than ever before, listening is no longer a “nice to have” skill for brands—it’s a business survival strategy. But listening in the marketing context…
The day I talked to Tom Hanks about the hit film Forrest Gump he did 64 back-to-back, five-minute television interviews at the Four Seasons Hotel in Beverly Hills. Although I was fortunate enough to be in the first group of…
STORY = information, knowledge, context and emotion When facts are so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with…
I love to ride my bike. Cycling has been shown to increase cardio fitness, improve strength and flexibility, lower stress levels, and it’s fun! And yes, I probably appear to some as if I fancy myself winning a stage in…
When the average American adult is subject to between 6,000 and 10,000 marketing messages every single day we can safely say it is an incredibly cluttered, crowded, chaotic world we live in. If we want to cut through that clutter,…