3 seconds. How much can happen in that time? A lot. In fact, that’s how long it takes us to make up 93% of our minds about everything from people to products, companies to ideas, to say yay or nay. When cutting through today’s buying clutter, creating emotional connections quickly and early is vital to business success, whether you are moving, persuading, convincing or selling. You see, people are powered by emotion, not by reason. And every single decision we make is driven by emotion.
3 Second Selling™ is not a sales process though, or even a traditional sales training process. Think of it rather as the sale before the sale, the preamble, the tip of the spear if you will. It allows you to pique someone’s interest, arouse their brain and create those emotional connections that earn their time and attention, so you can eventually earn their buy-in, and/or business. It is applied to your own sales and marketing and gets you to that place where buying decisions are made.
So let’s connect. Whether you need an entertaining, dynamic, memorable speaker at your next event, think your company might benefit from a customized 3 Second Selling™ consulting program, want to download my free e-book, or would simply like to learn more, I invite you to continue the conversation.